Original post dated Thursday, July 5, 2012.
What was the one thing that President Obama said he would miss the most when he took office? His Blackberry! For a long time if you owned a Blackberry, you had the best and you were cool. Now the whole world watches the news for any tidbit of information about our little company from Waterloo that took over and changed the cellphone market. No one can turn away from looking at the train wreck. I believe it is not over till the fat lady sings. I loved my Blackberry Pearl and I am hoping that the BB10 will surprise everyone. Don't give up RIM, you can do it! Make us proud to be Canadian and show the world that they should never under estimate us.
Update: Today RIM has launched the BB10 and changed its name to reflect its icon of smartphone technology, Blackberry. The all touchscreen Blackberry will be available starting in March in North America and the qwerty keyboard version will be available in April. Analysts have debated now for months the future of RIM and it seems they are split in their predictions. I believe they will not only survive but regain a comfortable percentage of the smartphone market. If it were not for their cash reserve they would not have made it this far and I applaud their fiscal responsibility. We could all learn from this. Even when hit by hard times, they survived. I am also impressed that they were not pushed into bringing a product to market that they felt was not ready. All of us have dealt with technology rushed to shelves with too many bugs. (Windows 2000 anyone?). There's a lull right now in new smartphones and they could woo back their customers. And consumers are getting tired of Apple launching product after product. If I buy something new, let me be secure in the fact that I have the latest technology at least for a year! And lastly, we need this. North America has become a market of consumers and an ecomony can not survive without manufacturing. We should throw our support behind home grown technology. It creates jobs and boosts the GDP. I have a Blackberry and I love it! Go Canuck!